Michael Cowles, President of the Edsel Owners Club, talks about the history of Edsel and some of the reasons that led up to it's eventual failure.


    • Alex Holub
      Alex Holub

      I and my brother both liked the Edsel. The Edsel got a lot of flack from the comedians making fun of its front grill set up. I thought it looked pretty ahead of its time. When it got to be the '60 looking like my dad's Ford with a split grill that was its total demise.

      about 10 days ago
    • Steve Williams
      Steve Williams

      Blackhawk Museum : Michael Cowles, I'm 66 years old. I love the first Edsels. I didn't care for the newest ones. But I've always liked the looks of the first Edsels.

      about 21 day ago
    • D Wnright
      D Wnright

      knowing zero about cars when I was a teenager. I saw a '58 Pacer driving through a car park. I had no idea at all what it was, but thought it was awesome. This was long before the days of the internet & smart phones and it took me months to finally find out what is was. Since that day, have always wanted one. Way cool cars. And love the vagina grill. :)

      about 1 month ago
    • rizzle razzleuno
      rizzle razzleuno

      There are several excellent books examining why the Edsel was a failure. 1) Ford over-hyped the car prior to its introduction. The public was expecting something really fantastic with styling and features to surpass the Forward Look Chrysler Corp cars 2) there was a recession in 1958 and Edsel started mostly with their higher priced models.....a 57 or 58 Pontiac or Dodge was often heavily discounted and cost less than the fancy Edsel models. 3) The Edsel styling generated a love-it or hate-it reaction as compared to GM or Chrysler styling that was mostly acceptable. 4) Quality control and dealer service was a big problem; the Edsel was supposed to be a step up in quality from a Ford, instead it suffered from quality and reliability issues and dealership personnel that saw it as a Ford with pretensions of grandeur. 5) Edsel Ford was an amazing person, but not a good name for a car brand.....the car by any name would not have been any better, but maybe one of the other 18,000 names considered would have been a better choice. Edsel Ford deserved a better tribute. 6) If you were a Ford Motor Company fan then you either saw the Ford car as good enough and with "normal" styling, or you could afford and appreciated the qualities of a Mercury. The Edsel was a solution to a problem that did not exist and cost Ford Motor about $250 million.
      Now Edsels are being collected and restored. Is it unique and has a story to tell. Yes. Is the 58-59 an attractive car? The 1960 Edsel looks like a customized 1960 Ford and is not a bad looker and is very rare since only 2846 were built. How many survive today?

      about 1 month ago
    • Jerome Cabral
      Jerome Cabral

      In 2002 I was at an auction with my uncle and I saw a very nice yellow convertible that was a Edsel

      about 1 month ago
    • selwocc

      Yes, Shiloh Taetz is correct. The 1960 Edsel 9 passenger station wagon was the rarest of the models for Edsel during this year with only 59 units being built. However... between the 6 passenger and the 9 passenger - a wagon is a wagon is a wagon - one seats six and the other seats nine! Some enthusiast even go into finer detail on the "A standard" model and the "B deluxe" model for 1960. On the data plate, there were just a handful of the 1960 Edsel's that were fitted with the deluxe “B" interior. And, if this is taken into account then the 1960 Edsel two door HT coupe was truly the rarest with that “B” interior! Only a few of these were built. But again... these details are irrelevant - in my opinion. Getting down even further, some models were fitted with different engines, transmissions and other data information, causing even greater confusion. So, the convertible - in my humble opinion - is STILL the rarest of the models for 1960 with only 76 total units manufactured!

      about 1 month ago
    • MDS


      about 2 months ago
    • Roger Alsop
      Roger Alsop

      Most interesting.

      about 2 months ago
    • Cleveland Maker
      Cleveland Maker

      hey......I would love to get a tuxedo and jonquil citation with a cont kit

      about 2 months ago
    • Shiloh Taetz
      Shiloh Taetz

      Actually the 9 passenger wagon was the lowest production in 1960

      about 2 months ago
    • Robert Haworth
      Robert Haworth

      Speaking of jokes, there's an episode of the old Dick Van Dyke show where Dick witnesses a hit-and-run accident perpetrated by a red Edsel. "A red Edsel!", he keeps shouting, to lots of laughs. Everybody at the time apparently understood what a loser that driver must have been.

      about 3 months ago
    • Robert Haworth
      Robert Haworth

      The horse collar "grill" was termed the Impact Ring by the factory, and is officially considered part of the bumper assembly. Its opening was supposed to be a mere slit, only a few inches wide. This looked great in concept drawings and on the near-final, life-sized clay model,  but the Engineering Dept. objected that it would allow too little air to hit the radiator and cool the large engines Edsels were to sport. They ignored the fact that the right and left side marker light areas (lower grilles) could easily have been re-designed to be open meshes, and thus admit the required amount of air. Pontiac "got away with" a vertical arrangement similar to Edsel's just a few years later.

      about 3 months ago
    • Vito Corleone
      Vito Corleone

      Edsel was a no go

      about 4 months ago
    • Vito Corleone
      Vito Corleone In reply to Vito Corleone

      Dude, calm down I was quoting a line from the song "We Didn't Start the Fire" as a joke

      about 2 months ago
    • xaenon
      xaenon In reply to Vito Corleone

      No shit, really?

      about 2 months ago
    • Horacio Vivanco
      Horacio Vivanco

      Si viviera en U:S:A: buscaria tener un Citation. Edsel en todos sus modelos de 1958 me fascinan.

      about 6 months ago
    • Bill Bright
      Bill Bright

      Hard to really put ones finger on what went wrong,, but just overall a rather peculiar looking car. The name probably wasn’t the best choice.

      about 6 months ago