This video was recorded at the Edsel Owner’s Club National Meet July 29-August 2, 1987, thirty years after the launch of the Edsel brand. The honored guests were Roy Brown, Head Stylist of the 1958 Edsel and C Gayle Warnock, Public Relations Director for the Edsel Division of Ford Motor Company. At this gathering of Edsel enthusiasts and collectors, these men shared fascinating details about the development and marketing of The Edsel.

The 1958 Edsel automobile was launched as a new brand by Ford Motor Company on September 4, 1957. Heralded as the greatest new car ever produced, the Edsel instead failed miserably, nearly bankrupting Ford Motor Company. The Edsel brand was discontinued due to disastrous sales shortly after the introduction of drastically restyled 1960 models. This video details the rise and spectacular failure of The Edsel.

The late Gayle Warnock died at age 91 in September 2007. Roy Brown died at age 96 in February 2013. This video is dedicated to the memory of these men and their involvement with one of the most fascinating stories in automotive history.

Comments

    • *TheVoxOfReason*
      *TheVoxOfReason*

      This video itself is a very fascinating piece of history. Thanks for posting. A must see for any student of the American automobile industry or just lovers of cars in general.
      I personally have been fascinated with the Edsel since I was a young child, decades ago. There were two sitting outside behind a garage near my home in Ohio. They looked like nothing else. Those two Edsel's are still sitting there, in the same spot. Their original colors are still visible. I make it a point to drive by them a couple of times a year and take them in.

      about 21 day ago
    • rizzle razzleuno
      rizzle razzleuno

      I am so glad I discovered this video and so thankful that you uploaded this and that it was recorded in 1987. "You should never buy a dog and bark yourself" great quote. Roy and Gayle were very interesting. Whenever I see a 1960 Edsel, especially a convertible or the sleek two-door hardtop, I am amazed that Ford did not make more of an effort to sell it as a variation of a Ford Galaxie.....all that money spent on tooling gone to waste for just 2846 cars. I was 9 when the Edsel was introduced and I do remember all the hype Ford put out about their new mystery car. The radical change in styling from the 1959 to 1960 Ford really had an impact which was also reflected in the 60 Edsel. If the 60 had been introduced in 58 the Edsel story would be completely different. Great video. Many thanks. 👍👍👍

      about 2 months ago
    • Brian Andrews
      Brian Andrews

      Lesson one, he who drives an Edsel while dressed like Don Johnson cannot be taken seriously when he insults a BMW.

      about 4 months ago
    • edsel.fi
      edsel.fi

      Cool, your Citation was best in open class !!! Do you still own it ?

      about 4 months ago
    • Kris Trexler
      Kris Trexler In reply to edsel.fi

      I sold the Citation convertible several years ago. I recently finished restoring a fully loaded Citation 2 door hardtop, a far nicer car than the convertible. The convertible was a nice car and certainly beautiful, but it was the first classic car I restored. Thirty years later, the coupe benefitted from much experience gained restoring several cars the past 3 decades. For sure the coupe is my proudest achievement.

      about 4 months ago
    • Offthbadan
      Offthbadan

      I think Pontiac used a lot of these styling ideas on their 60’s cars. And the Ventura name ironically.

      about 5 months ago
    • Johnny Hawkins
      Johnny Hawkins

      My hat's off to the design men of the fifties!!!!!!!!

      about 6 months ago
    • Bill Bright
      Bill Bright

      Bring back the EDSEL!

      about 7 months ago
    • Crail Clinton
      Crail Clinton

      The launch of the Russian satellite Sputknik on the same day didn't help either. The DOW crashed 10% in a few weeks.

      about 8 months ago
    • Rick Dytewski
      Rick Dytewski

      Thank you for posting Kris. Hope all is well with you. A lot of good memories.

      about 1 year ago
    • Kris Trexler
      Kris Trexler In reply to Rick Dytewski

      Hi Rick, thanks for your comment. I realized the importance of posting this video for future historians, and glad I was lucky to be at the event with you and other Edsel fans. I'll soon be finished with my final car restoration project, a heavily optioned 1958 Citation coupe. I've learned a lot since restoring my first Edsel in the early 1980's. I hope you're doing well Rick.

      about 1 year ago
    • 2packs4sure
      2packs4sure

      Nice !
      Roy Brown was an excellent speaker!

      about 1 year ago
    • buddywayne1
      buddywayne1

      An amazing video, I'm glad I watched.

      about 1 year ago
    • AZ Independent SRT
      AZ Independent SRT

      If it weren't for Henrys son Edsel, the Ford motor company wouldn't be here today because Henry didn't want to innovate and build anything but the Model T. Edsel fought with him on a constant basis about the issue because sales were slumping badly, as more attractive Dodge and Chevrolet models outsold the T. Fact is if it weren't for the Dodge bros, Ford wouldn't even exist today as well because they saved his butt many times. As they designed cars for him that pulled Ford out of almost sure disaster way before Edsel was even in the picture.

      about 1 year ago
    • kerryincolumbus
      kerryincolumbus

      Who is that fidgety brat in the front row that absolutely CANNOT sit still?? VERY distracting!

      about 1 year ago
    • KeweKrypto 12
      KeweKrypto 12 In reply to kerryincolumbus

      A grown up by now...lol

      about 10 months ago
    • kerryincolumbus
      kerryincolumbus

      "I've got some Irish in me"... what the HELL???

      about 1 year ago
    • michael cerza
      michael cerza

      I just want to say that this presentation is a gift to those of us who loved the Edsel. In the decade of the 1990's I was fortunate to have a wonderful all original 1959 Edsel Ranger 4 door sedan in Redwood Metallic and Snow White, and loved the car for the years I owned it. It was never any trouble and everyone loved to see it cruising down the highway when I drove it. I spoke to you Kris many years ago and just want to say "thanks" for sharing this precious lecture of these two great men who were involved in a big way with the Edsel program. The Edsel today is highly regarded verses the treatment it got when it was learned the car was not selling with the public during 1957-1958; so it took lots of years before it received its due appreciation. I hope anyone who is interested in Ford history and that of the Edsel will get the chance to see this wonderful presentation!

      about 1 year ago
    • Deb I
      Deb I In reply to michael cerza

      I’m watching it now and I’m not a car buff at all in any sense of the term, but I love history, more than reading it I love seeing it (e.g.,the first parking garage in Tucson) to a primary source such as this video.

      about 5 months ago
    • Kris Trexler
      Kris Trexler In reply to michael cerza

      Thanks for your nice comment. The Edsel story is a fascinating one, even for folks who aren't car buffs. I recently digitized many of my old videotapes before they deteriorated and found this gem. Glad you enjoyed it. As I write this, we're just a few days away from the 60th anniversary of the introduction of the Edsel..September 4, 1957.

      about 1 year ago