WELL, GUYS, THIS IS THE FASTEST GROWING MOST POPULAR SEGMENT IN CARS RIGHT NOW TO CUV SEGMENT IN THIS BRAND NEW 2019 JEEP CHEROKEE HAS BEEN MADE TO GET YOUR ATTENTION.

NIK VO: THE CROSSOVER SEGMENT IS CUTTHROAT. AND IF YOU DON’T BRING OUT SOMETHING THAT STANDS ABOVE THE HERD, YOU LIGHTLY TO BE LOST. QUITE A FEW CAR COMPANIES HAVE HAD MISFIRES WITH SUVS IN THE LAST COUPLE YEARS, JEEP ARE WELL AWARE OF THAT, AND WILL NOT LET CHEROKEE BE ANYTHING BUT A SUCCESS. A NEW EXTERIOR, INCREASED INTERIOR VOLUME AND AESTHETIC TOUCHES THAT MAKE YOU PAY ATTENTION THAT IS WHAT MADE ME PAY ATTENTION TO THE NEW CHEROKEE. BRIAN NIELANDER IS THE JEEP DESIGNER

BRIAN NIELANDER(INTERIOR): TAKING A LOOK AT DIFFERENT AREAS AROUND THE WORLD FOR DIFFERENT COLOR SCHEMES. ONE OF THEM WAS INSPIRED BY THE LOOKS AND COLORS OF ICELAND THE SORT OF BLACK ON BLACK THAT REFERENCES THE VOLCANIC ROCK THERE, AND THEN WITH THE SATIN CHROME ACCENTS AND WHAT WE ARE CALLING STORM BLUE STITCHING.

JEEP ARE NOT MESSING AROUND WITH THE OFF-ROAD CAPABILITIES OF CHEROKEE. TO GET THAT RED TRAIL RATED BADGE ON THE SIDE JEEP HAS TO BE ABLE TO DO THINGS LIKE THIS. CAPABILITY IS NOT JUST FOR PEACE OF MIND IN A JEEP. RECENT SURVEYS TELL US THAT JEEP owner ACTUALLY TAKE THEIR VEHICLES OFF-ROAD WHICH IS VERY DIFFERENT FROM OTHER 4 X 4 BRANDS

NIK ON CAM: NOW DEPENDING ON HOW YOU LIKE TO DRIVE YOUR BRAND NEW CHEROKEE THEY GIVE YOU 3 DIFFERENT ENGINE CHOICES.

TWO 4 CYLINDERS INCLUDING A TURBO AND A SIX CYLINDER ENGINE ARE AVAILABLE WITH A NINE SPEED TRANSMISSION. SCOTT TALLON IS IN CHARGE OF TELLING THE JEEP STORY

SCOTT TALLON: THAT'S WHY WE REALLY PACKAGED THIS NEW CHEROKEE TO BE AN UNCOMPROMISED VALUE. WE paid VERY CLOSE ATTENTION TO WHAT THE CONSUMERS PUT AS THEIR TOP PRIORITY FOR THEIR PURCHASE REASONS, IDENTIFIED THAT CONTENT AND MADE MORE OF A STANDARD THAN EVER.

NIK VO: JEEP IS KNOWN FOR THEIR RUGGED OFFLOADING BUT THIS IS MORE OF A DURABILITY VEHICLE. JEEP WANT YOU TO KNOW IT’S RELIABLE, TRUSTWORTHY AND HAS EVERYTHING YOU NEED TO CONNECT TO THE DIGITAL WORLD INCLUDING APPLE CARPLAY AND ANDROID AUTO AND ALSO HAS PLENTY OF ROOM FOR STUFF. LET’S BE HONEST WHEN YOU HAVE A JEEP BADGE AT THE FRONT OF YOUR VEHICLE YOU KNOW IT CAN DO STUFF LIKE THIS!

NIK ON CAM(TAGS): IT'S GOING TO BE ABOUT 30 DAYS BEFORE THE NEW CHEROKEE IS IN DEALERSHIPS THE ORDERS ARE EXPECTED TO BE BRISK.








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Comments

    • T H
      T H

      A massive improvement

      about 1 year ago
    • Black Face
      Black Face

      I guess im the only one that hates the new look. Looks exactly like the Trailhawk & Compass. Not beautiful anymore

      about 1 year ago
    • Mike McColl
      Mike McColl

      I love the changes and am a soon to be shopper . This Jeep will get checked out . I wonder ....does this new 2.0 Turbo require premium gas? If so , I would stick with the V6 . Premium is like 50 cents more or even more .

      about 1 year ago
    • Happy Robins
      Happy Robins

      I love the new looks 👍

      about 1 year ago