How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it.

Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed.

#logomeaning #logosecret #

Hyundai 0:33
The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands.

Adidas 0:52
The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day.

Apple 1:21
Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple.

Vaio 1:58
The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal.

Amazon 2:14
The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine.

Baskin Robbins 2:40
The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell.

Toyota 2:56
The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines.

Continental 3:28
Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel.

Formula 1 3:41
If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1.

Pinterest 3:59
On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P.

Beats 4:17
Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head.

Toblerone 4:32
The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears.

BMW 4:55
The logo is simply a part of the Bavarian flag, the area of Germany where the company originated.

LG 5:18
The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers.

Evernote 5:34
The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes.

Coca-Cola 5:57
In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country.

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Music: That Feeling by HookSounds (www.hooksounds.com) is licensed under a Creative Commons license (creativecommons.org/licenses/by/4.0/).

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Comments

    • BRIGHT SIDE
      BRIGHT SIDE

      Which one do you like best?

      Add a bit magic to your life! https://www.youtube.com/watch?v=uceMWbjhBho

      about 10 months ago
    • alan backer
      alan backer In reply to BRIGHT SIDE

      like Adidas, BMW, Coca-Cola

      about 3 days ago
    • Cole Scott
      Cole Scott In reply to BRIGHT SIDE

      BRIGHT SIDE TOO❤️🧡💛💚💙💜

      about 12 days ago
    • Cole Scott
      Cole Scott In reply to BRIGHT SIDE

      COKE

      about 12 days ago
    • chan bopheak
      chan bopheak In reply to BRIGHT SIDE

      BRIGHT SIDE all logo

      about 12 days ago
    • Alissa Mallory
      Alissa Mallory In reply to BRIGHT SIDE

      Huyandi

      about 1 month ago
    • James Bugg
      James Bugg

      This video is just a load of BS

      about 15 hours ago
    • Hassham Bin Asad
      Hassham Bin Asad

      What about Cartoon Network

      about 1 day ago
    • Arlen Sarmiento
      Arlen Sarmiento

      Uuuuuuuuuuuuuuuuuuuuuu...😎😎😎😎😎😎😎😎😎😎

      about 1 day ago
    • XXXNEMES!s s
      XXXNEMES!s s

      5:16 a person

      about 2 days ago
    • alan backer
      alan backer

      bright side

      about 3 days ago
    • alan backer
      alan backer

      and brightside

      about 3 days ago
    • Paolo Adrian Tungpalan
      Paolo Adrian Tungpalan

      coca cola was a lie

      about 3 days ago
    • bossian2004 delossantos
      bossian2004 delossantos

      Pepsi if you read backward isded

      about 3 days ago
    • Ilan Lattke
      Ilan Lattke

      You spelled Hyundai wrong.

      about 3 days ago
    • Element2008YT
      Element2008YT

      HUYDAI XD 0:46

      about 4 days ago
    • Ciliux
      Ciliux

      Bmw = Bayrische Motoren Werke Yes i'm German but it's from Bayern so we knowed that Since Bmw started

      about 4 days ago
    • Ciliux
      Ciliux

      0:24 Hyundai not Huyndai

      about 4 days ago
    • ashis mondal
      ashis mondal

      It is lg not alg

      about 5 days ago
    • Aron City Games124
      Aron City Games124

      Bern First Chocolate Is? Toblerome

      about 5 days ago
    • Julian Libuit
      Julian Libuit

      Is it me or they spelled Hyundai huyndai

      about 5 days ago
    • hippo eath
      hippo eath

      Lg looks like pac man

      about 5 days ago
    • Jody Taylor
      Jody Taylor

      The baskin robins one. I figured that out when i was 11 and looking out of a shop window towards the ice cream place

      about 5 days ago
    • Liam Cochran
      Liam Cochran

      You said Hyundai wrong and said it wrong

      about 6 days ago
    • Pickle pants53
      Pickle pants53

      It’s not called didas it’s Adidas

      about 7 days ago
    • LND
      LND

      Why can't Adidas be Adodas instead

      about 7 days ago
    • eny margaretha
      eny margaretha

      A quote for toyota with 3 word:i hate toyota

      about 8 days ago
    • eny margaretha
      eny margaretha

      16 spell wrong with the picture that have the name on it

      about 8 days ago
    • Chief Hawkeye
      Chief Hawkeye

      Who makes up this nonsense? Lamest...LG, as in...PacMan?

      about 9 days ago
    • Lardut Bie
      Lardut Bie

      E-DI-DAS

      about 9 days ago
    • loc tq
      loc tq

      Bruh, Huyndai? You must be on some kind of drugs to be this retarted, can’t even get the name right

      about 9 days ago
    • Rayanplayz
      Rayanplayz

      *_D i d A S_*

      about 10 days ago
    • A G
      A G

      You forgot FedEx that has a hidden meaning too!!!

      about 11 days ago
    • Mads Vinge
      Mads Vinge

      0:00 didas? come on you gotta at least fix that :/

      about 11 days ago
    • ama gyedu
      ama gyedu

      Now I'm not

      about 11 days ago