Volvo Trucks continues with original marketing, this time through reality TV with the artist Mapei. During a nine-day road-trip through Europe, she will record a new music video with director Liza Minou Morberg. To help them, they have a Volvo truck filled with props and one of the world’s best drivers. The result can be seen in the TV series ‘Reality Road’.

“With ‘Reality Road’ we want to show the strength of our service offerings,” says Per Nilsson, Director Public Relations Volvo Trucks. “For a truck to stay on the road, the services that are linked to it are just as important as the vehicle itself. At the same time, we want to produce TV entertainment that attracts a wider audience. As far as I know, no other company has used reality TV for marketing purposes,” he says.
Accompanying Mapei on the journey are director Liza Minou Morberg, ‘Epic Split’ driver Jens Karlsson, miniature schnauzer Sushi and a specially designed Volvo FH. Over the course of nine days, they travel all the way from Sweden to Italy, a journey of more than 4,000 kilometres. “Million Ways to Live“ - the song in the musc video - will be included in Mapei´s forthcoming album, to be released this autumn.
“I love to travel and to have the opportunity to meet new people and cultures. And that is also what “Million Ways to Live“ is about – being on the road and having the freedom to travel. It is the ultimate song for a road trip,” says Mapei.
In addition to seeing Volvo Trucks’ services being put to the test in various ways in the TV series, you can follow Mapei as she gets acquainted with and challenges the trucking world. Among other things, we see her when she performs with drag show artists on a truck ferry to Poland, arranges a spontaneous gig in the suburbs of Paris, or accompanies a two wheel stunt in Berlin.
The series comprises a total of eight episodes. The first three are published on Volvo Trucks’ YouTube channel on June 11.

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      about 1 day ago
    • kadr cks
      kadr cks

      çok başarılı

      about 12 days ago
    • Qwerty Qwerty
      Qwerty Qwerty

      И мускулис и синдурисконо

      about 12 days ago
    • Real World
      Real World


      about 15 days ago
    • World Leader Autograph Collector
      World Leader Autograph Collector

      By the will of Allah he achieve might goal 🙏🙌🙌🙌🙌

      about 21 day ago


      about 22 days ago
    • Abdul Khaleel
      Abdul Khaleel


      about 22 days ago
    • Matek RBLX
      Matek RBLX

      Euro Truck Simulator 2 Multiplayer in a nutshell, Calais road

      about 25 days ago
    • Ruth sanches Rutinha
      Ruth sanches Rutinha

      Ele e bom mais si ele ve os motorista do espirito santo e de itabaina ai caga na rropa

      about 1 month ago
    • Mov6001

      Hes not even wearing a helmet...

      about 1 month ago
    • epic game
      epic game

      This is fake nv,1 the weight of that truck wouldve crushed those wheels and the side of the bumper.
      nv2 what would the driver do? The only thing he could do is to keep the speed going not keep the truck stabilized incase of it tipping over.
      Nv3 impossible for it to gain that much speed in that condition

      about 1 month ago
    • Devesh Bhinjhvar
      Devesh Bhinjhvar

      Very nice

      about 1 month ago
    • Calidad en Chile
      Calidad en Chile

      poor video, fake kushers

      about 1 month ago
    • Giacomo Lattanzio
      Giacomo Lattanzio

      a normal day on truckers mp servers

      about 1 month ago
    • Eugene

      Even the truck driver is injure and still asking him to do 1 more

      about 1 month ago
    • Geones Ferreira
      Geones Ferreira

      Não entendi mas é volvo

      about 1 month ago
    • Yusif Ceferli
      Yusif Ceferli


      about 1 month ago
    • Rishi Bansal
      Rishi Bansal

      1001st comment

      about 1 month ago
    • tuan bui anh
      tuan bui anh

      Drive truck simulator 2 volvo woa

      about 1 month ago
    • Jean David
      Jean David

      Lol the girl is so useless

      about 1 month ago
    • Djamel Dissel
      Djamel Dissel

      This is arabian job...

      about 1 month ago
    • SrDarius


      about 1 month ago
    • ATVER Gaming
      ATVER Gaming

      Normal day in TruckersMP

      about 1 month ago
    • 1selfactualized

      A bit cheesy, pretentious and hyped up. Only good part was truck on 2 wheels.

      about 1 month ago
    • LPmitREE LPmitREE
      LPmitREE LPmitREE

      Euro Truck Simulator 2 Multiplayer Calais Duisburg!

      about 1 month ago
    • Saima Bilal
      Saima Bilal

      Proud to be a owner of a volvo vnl

      about 1 month ago
    • Catboy219

      Go learn from the arabs they can do it without a ramp

      about 2 months ago
    • vishwav20

      What the fuck... What about yaaayyyy, hugs, kisses and celebrations with the real person responsible for this? The driver?
      Mother fuckers!

      about 2 months ago
    • GH KIM
      GH KIM

      와! 미쳤다!

      about 2 months ago
    • Garry

      I look video Volvo and advertisement is Volvo

      some also experience it?

      about 2 months ago