Volvo Trucks continues with original marketing, this time through reality TV with the artist Mapei. During a nine-day road-trip through Europe, she will record a new music video with director Liza Minou Morberg. To help them, they have a Volvo truck filled with props and one of the world’s best drivers. The result can be seen in the TV series ‘Reality Road’.

“With ‘Reality Road’ we want to show the strength of our service offerings,” says Per Nilsson, Director Public Relations Volvo Trucks. “For a truck to stay on the road, the services that are linked to it are just as important as the vehicle itself. At the same time, we want to produce TV entertainment that attracts a wider audience. As far as I know, no other company has used reality TV for marketing purposes,” he says.
Accompanying Mapei on the journey are director Liza Minou Morberg, ‘Epic Split’ driver Jens Karlsson, miniature schnauzer Sushi and a specially designed Volvo FH. Over the course of nine days, they travel all the way from Sweden to Italy, a journey of more than 4,000 kilometres. “Million Ways to Live“ - the song in the musc video - will be included in Mapei´s forthcoming album, to be released this autumn.
“I love to travel and to have the opportunity to meet new people and cultures. And that is also what “Million Ways to Live“ is about – being on the road and having the freedom to travel. It is the ultimate song for a road trip,” says Mapei.
In addition to seeing Volvo Trucks’ services being put to the test in various ways in the TV series, you can follow Mapei as she gets acquainted with and challenges the trucking world. Among other things, we see her when she performs with drag show artists on a truck ferry to Poland, arranges a spontaneous gig in the suburbs of Paris, or accompanies a two wheel stunt in Berlin.
The series comprises a total of eight episodes. The first three are published on Volvo Trucks’ YouTube channel on June 11.

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Comments

    • GH KIM
      GH KIM

      와! 미쳤다!

      about 7 hours ago
    • Sleepy Doogs
      Sleepy Doogs

      I look video Volvo and advertisement is Volvo

      some also experience it?

      about 3 days ago
    • Ian Kravitz
      Ian Kravitz

      That just goes to show how well made Volvo products are. Volvo products have a reputation of being the safest vehicles on the road, and the most durable.

      about 6 days ago
    • ANDREW
      ANDREW

      3:28

      about 12 days ago
    • Francisco Altamirano
      Francisco Altamirano

      mamita como me asuste

      about 17 days ago
    • MCGREGORY13
      MCGREGORY13

      Volvo Power

      about 19 days ago
    • AnotherSchmoe
      AnotherSchmoe

      This would have been a lot less cringey without all the useless chicks blocking the shots.

      about 20 days ago
    • FREEDOM amv
      FREEDOM amv

      чё это за хуйня????????

      about 24 days ago
    • SCParea 14
      SCParea 14

      weird

      about 25 days ago
    • Spark Guy
      Spark Guy

      The TRUCKER Is FUCKING AWESOME!

      about 1 month ago
    • Azim Sikder
      Azim Sikder

      I can't even let this happen with my by cycle

      about 1 month ago
    • YoutubeVloggs
      YoutubeVloggs

      One more one more shut the fuck up stupid girl try it yourself!

      about 1 month ago
    • aren burento
      aren burento

      bruh wut da fuck is dat girl doing

      about 1 month ago
    • Nico Rüst
      Nico Rüst

      This is fake

      about 1 month ago
    • Joshua Mwendwa
      Joshua Mwendwa

      That girl was very far from the truck; nonsense.

      about 1 month ago
    • Mike Genson
      Mike Genson

      a stunt driver that cries his arm hurts? WTF? try that bs in the US and see how many times you work again... NEVER

      about 1 month ago
    • لبيك ياحسين حمزه
      لبيك ياحسين حمزه

      رووووووعه

      about 1 month ago
    • S J games
      S J games

      Nice video bor

      about 1 month ago
    • Tom Blokland
      Tom Blokland

      well, they just ruined a sideways driving truck for me. I didnt know that was possible.

      about 1 month ago
    • Umesh Galappaththie
      Umesh Galappaththie

      This is so cringy

      about 1 month ago
    • howie mcnabb
      howie mcnabb

      Fake

      about 1 month ago
    • ΓΕΩΡΓΙΟΣ ΠΙΚΟΥΛΑΣ
      ΓΕΩΡΓΙΟΣ ΠΙΚΟΥΛΑΣ

      VOLVO

      about 1 month ago
    • อากาเซ่ got7
      อากาเซ่ got7

      กากวะ

      about 1 month ago
    • Free Fire
      Free Fire

      2019 ?

      about 1 month ago
    • 꿀꿀LITE
      꿀꿀LITE

      쩐다....ㄷㄷ

      about 1 month ago
    • Yogesh Redhu
      Yogesh Redhu

      salacutiasalacutiagadavasalacutiasalasalacutiasalacutiagadavasalacutiasalacutiagadavasalacutiasala

      about 1 month ago
    • Abhishek Amin 7996021270
      Abhishek Amin 7996021270

      Awesome

      about 1 month ago
    • Shaik Imran
      Shaik Imran

      Nice truck

      about 1 month ago
    • putra zulfitri
      putra zulfitri

      Wow!

      about 1 month ago
    • Cak yusuf Vlog
      Cak yusuf Vlog

      Nice

      about 1 month ago