Wow, nice Ford Ad. Already have a deposit and waiting on the ‘20 Tacoma TRD Pros to drop so I can pick up mine. I’d consider a Colorado before Ranger and it’s not even close.

You said nothing of long term reliability and resale. My guess is that goes to Tacoma.

How much Ford pay you to love Ford? Lol

I hear the eco-boost our sweet, But long-term Tacoma’s will have the best resale value

2020 Tacoma will blow ranger out of the water. Step aside Ford, let Toyota and Chevy handle this.

For all them whining an B@*hing about new upgrades the tacoma needs. the 90s tacomas are still on the road today. what about GM and ford? do you still see early 90s models on the road?

You guys reviewed the Ford not the Tacoma. You spent 80% of the time talking about the Ford. I can’t tell if this is a review or an infomercial.

Looking for a new truck right now. Price wise Ford Ranger is just ridiculous . Easily $3,000 more than a Tacoma for same equipment. Toyota will get my business .

With some exceptions, Ford just doesn't match the quality and reliability of the Toyota. Nice try though!

Paid add ...Tacoma all the way

Ford Ranger is the best ever , i have a Ford Ranger limited with 480,000 km , and is in perfect condition

erenato zace Fords new eco boost engines will never go that long unfortunately, I mean how can a naturally aspirated v6 last as long as a little 4 cylinder with stupid amounts of boost?

Was waiting for the ranger to come back out to replace my 16 yr old one, a ranger is a small truck, not a mid size. Bought my first toyota tacoma instead.

Just drove an FX4 ranger for a rental vehicle, that truck is a beast! I was in mountain terrain too and it goes up hill with ease! Still too damn expensive, you can buy a used Raptor for 50-60k... so why buy a new Ranger????

The lariat ranger costs over 50k... who the hell would pay that for a ranger??? Too much for too little

It’s naive to talk about Ford -or any other truck manufacturer, for that matter- as a serious competitor to Toyota. Toyota offers North America the Tundra and the Tacoma; the rest of the world gets the unsurpassable and legendary Hilux. People buy Toyota trucks for their reliability and uncompromising robustness - not gadgetry. Here, in Europe, we’ve known the Ranger for many years and I can assure you it’s no match for the Hilux in terms of durability. Toyota offers the world reliability; Ford offers “bells and whistles” : Take your pick.

ranger looks like Nissan built it for Ford

Toyota is going to start adding 8x3" prostate stimulators for car reviewers across the board. They will not work on the vagina and will suck back into the seat once the female chromosome is detected.

Toyota across the board has become the 94 civic.

They both beat Fiat Jeep.

Forget both, save some $$$ and go with the dated, but trusty Nissan Frontier PRO-4X. Problem solved.

Toyota bye bye. I'm getting the Ranger. Tacomas are over priced and dated with Rear Drums and NO power seats in any model. Sorry Toyota,Your not ripping me off.

Ill stick with my tacoma..

I like both. Fr though if you look at sales though for this year so far, you can’t go by that. Most people don’t even know the ranger is back. In addition it’s a new vehicle so it’s not gonna get a whole lot of buys yet because it’s new and more pricey. Let it sit a few years then the Tacoma and Ranger can battle it out. Too soon since the Ranger is too new.

my 94 ranger has 386,000 miles on it, I've been waiting for the New Ranger. After taking it for a road test I bought it. the ecoboost 2.3 has more power then my 4.0 and better MPG. Just took it on an 800 mile road trip over 10,000' and still got 24 mpg. the 10 speed transmission was flawless. I can't wait to get it off road when the snow clears off the mountains here in Colorado.

what about road and wind noise

Pick a TRD off road or a PRO to make a comparison. Same gas mileage. Not impressed with FORD. Ford reliability is not impressive at all.

next update for ranger should be 60/40 rear split seat and removable seats. Twin turbo 2.7 v6, leather available for xlt and larger fuel tank 2/3 more gallons and offer a very basic 3.3 v6 N/A thats in the f150 xl
I think ford is being hush hush about new upgrades because they dont want to hurt current sales

Do away with all the bells and whistles ,also the 10 speed automatic.Too much troublesome junk on the Ranger . I'll keep my old one thanks.

+Mark Renn I'm not saying it doesn't shift well,just saying too much high tech,for me.When things start going bad,not just the Ranger but all of the new stuff its a nightmare. I hope you have great luck with yours. Cheers

I have a new Ranger, and you’re completely wrong. About the transmission. It’s awesome. Same one that’s in the F-150. It is so smooth, I never notice the shifts.

Toyota sold 53k first quarter 2019.. Ford 1/6 of that, Toyota Resell Value says it all..

+Mark Renn They seem to be several thousand higher than other equally equipped trucks in the class, plus the Ranger is not even offering a certain options the others have. The Ranger sitting at the local Ford dealer has a sticker at $42k making the F-150 a better choice , thus why it's still sitting there.

+Shakerhood69 They're in the exact same price range as all the other trucks in this class.

I recall them hitting the dealerships last December, my local Dealer has had one sitting on the lot for the past 2 months, crazy high price tag makes it unattractive.

You have to remember that the Ranger didn’t start rolling off the assembly line until January. It was at a serious disadvantage there. Let sales get into a full swing and I’m sure you’ll see that gap close up quite a bit.

Ford sells a Ranger Raptor in Asia. aprox 38K

The Ranger I just looked at in the U.S. in lariat trim was over $40,000, and it wasn’t even loaded. Ford is nuts.