Here are the updated top 10 tips for beating a car dealer and buying a cheap new car without getting ripped off. It's how you can fight back, and organise a much better deal on basically any new car.
Buying a car is not fun. Everyone on the other team is match fit, and systematically incentivised to rip you off - if you let them. But it doesn't have to be this way. Here's how to recognise the car dealer's tricks and sidestep the traps.
Let's focus on the car you want. It might not look like a commodity, but that's exactly what it is. There's no qualitative difference between the car you want at Dealership A and the same car at Dealership B. They came out of the same factory. Their mothers can't tell them apart. The dealership doesn't change them in any way, or add intrinsic value. The dealership is actually just a fancy vending machine.
When you're buying a commodity, the only factor that matters is the price. Lowest price wins. That's what you need to deliver. For more advice, fill in the contact form on the right at - I'll help you see just how low the price on your new car really goes. I'll also show you how to put your trade-in out to tender and arrive at the highest possible price, if you lack the time or the inclination to sell your old car privately.
Buying a car is not an uplifting experience. It should be, but it's not. It's challenging, stressful and generally fairly unpleasant. But it doesn't have to be a rip-off. You absolutely can drive away in a cheap new car without being absolutely violated by a car dealer. Especially now.


    • Lunch

      Was about to buy a brand new car a few months ago and came across this video, found a last year model with a significant discount already on it, played vaguely interested and walked away, received a call a week later from the salesman regarding interest, went in to see him the following weekend and said the car was close but not quite what we were after ( even though it was perfect and we knew that the minute we saw it )
      He offered a further $5k off the discounted price, we countered with $7.5k lower again, we eventually got the car for $10k less than the original discounted price, taking the drive away price down to $58k from the original sticker price of $78k..
      basically a 25% discount
      Thank you very much

      about 7 hours ago
    • Karl Hungus
      Karl Hungus

      Here's a movie that perfectly captures the car sales process. (Adult language.)

      about 7 hours ago
    • turbotommyguns

      Good to know, thanks

      about 12 hours ago
    • Franky Elite
      Franky Elite

      A dealer has advertised a car for 14K. I have offered full cash in hand for 13K. But his not nudging at all. its been three days and he has not got back to me. I thought he would at least say £13500. so pointless video. the strategy does not work.

      about 18 hours ago
    • Justiceforall

      The dislike is for busting my eardrum and waking up my dog.

      about 1 day ago
    • Alan Gross
      Alan Gross

      The problem I have with these tips is you are telling people to be dishonest to get the best deal. I believe honesty is always the best policy. Find a salesman that is being honest with you and be honest with them and you can also get a good deal. Buy at the end of the month, the end of the year model and off-season and you can get a good deal. If buying used, look for a car that has been on the lot for about three months, they want to get rid of those that aren't moving. You don't have to be dishonest to get a fair deal.

      about 1 day ago
    • Vine Wood
      Vine Wood

      Usually depending on the sales tax and what not where you live for example if you are a resident of California and the car cost $25k, you tell the dealer you can't spend more than $20k, he says ok and then as the deal is working out at $20k you notice that the final price has gone back up to just over $25k, sales tax and other bullshit fee's associated with living in California your fucked anyway you look at it. Just buy cars that are a few years old and take a Carfax & KBB printout with you along with your own financing when you go to the car lot...

      about 2 days ago
    • Vine Wood
      Vine Wood

      Reading the comments you can tell the car salesmen from regular folks...

      about 2 days ago
    • Vine Wood
      Vine Wood

      1,022 car salesman gave this a thumbs down

      about 2 days ago
    • BHuygens77

      Wonder how many cars he's actually bought himself or wait, could he be a car salesman himself trying to make a quick buck here on Social Media?

      about 3 days ago
    • Buffy Alten
      Buffy Alten

      What about carfax?

      about 3 days ago
    • Phil Nguyen
      Phil Nguyen

      Great tips
      Lots of dealership down voted this video :)

      about 3 days ago
    • omar austin
      omar austin

      This guy is an idiot and is wrong on every speaking point

      about 4 days ago
    • Somewheredoingstuff

      is this the guy sometimes on tv from wheels magazine

      about 4 days ago
    • Elmer Fudd
      Elmer Fudd

      Get the upper hand right off the bat. "how much do you want to spend"   None of your Fing business.

      about 5 days ago
    • Steve Meyerson
      Steve Meyerson

      If the car is sticker 48000 and they lower it to 44000 and then add in tax and fees so it's about 48000 is it a good deal? That's 10% off of sticker price?

      about 5 days ago
    • CJ S
      CJ S

      They're all skumbag fuckfaces. I put them above pedophiles and rapists.. barely.

      about 5 days ago
    • Pepper Warren
      Pepper Warren

      Thank you!

      about 5 days ago
    • Joey Haddock
      Joey Haddock

      You really are a moose twit. At the end of the day, good sales people will make money or they will cut bait. The buyer will walk away from the store without a product and some other dealer will make money from the sale.

      about 6 days ago
    • trevor corso
      trevor corso

      "Pay through the neck" ? He's right you wanna "Pay through the nose'.

      about 6 days ago
    • miked765

      also, research the wholesale price the dealer paid for the car you want, then offer them $1k over wholesale, in cash(ier's check) on the last day of the month, take it or leave it.

      about 7 days ago
    • Leah McConnell
      Leah McConnell

      Good information. They key is really to be ready to walk away - they aren't selling something you can't get somewhere else. I did walk away years ago trying to buy a Ford and instantly I realized how they were trying to rip me off. I'm a woman so they probably thought it was a done deal. So I wasted their time and said no that I didn't think they were giving me the best price available and walked out. They were MAD! But I went to another Ford dealer and got a better price because I had the facts in front of me. Learn to play a little dirty because they sure will! Happy shopping!

      about 7 days ago
    • Lamashtu

      You can't, you idiot.

      about 7 days ago
    • Snowchoux1

      I let the salesman take my title for my trade-in, into the managers office before I bought the car and I never saw it again. I ended up being screwed for a higher cost. All car salesman and managers need to be six feet under.

      about 7 days ago
    • Alex Mag
      Alex Mag

      The problem is.... if they meet sales target BEFORE the end of the month... you'll get almost ZERO discount.

      about 8 days ago
    • user name taken
      user name taken

      How is 0 % apr a "rippoff"?

      about 8 days ago
    • Ken Fergus
      Ken Fergus

      Dealership are all crooks

      about 8 days ago
    • Davina

      You’re in Australia.

      about 8 days ago
    • Joseph Boyat
      Joseph Boyat

      Isn't this the guy that sold the Ford V8 Interceptor to Mad Max?

      about 9 days ago
    • botan ekinci
      botan ekinci

      I wouldn't be able to do all that.

      about 10 days ago