Here are the updated top 10 tips for beating a car dealer and buying a cheap new car without getting ripped off.

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It's how you can fight back, and organise a much better deal on basically any new car.
Buying a car is not fun. Everyone on the other team is match fit, and systematically incentivised to rip you off - if you let them. But it doesn't have to be this way. Here's how to recognise the car dealer's tricks and sidestep the traps.
Let's focus on the car you want. It might not look like a commodity, but that's exactly what it is. There's no qualitative difference between the car you want at Dealership A and the same car at Dealership B. They came out of the same factory. Their mothers can't tell them apart. The dealership doesn't change them in any way, or add intrinsic value. The dealership is actually just a fancy vending machine.
When you're buying a commodity, the only factor that matters is the price. Lowest price wins. That's what you need to deliver. For more advice, fill in the contact form on the right at - I'll help you see just how low the price on your new car really goes. I'll also show you how to put your trade-in out to tender and arrive at the highest possible price, if you lack the time or the inclination to sell your old car privately.
Buying a car is not an uplifting experience. It should be, but it's not. It's challenging, stressful and generally fairly unpleasant. But it doesn't have to be a rip-off. You absolutely can drive away in a cheap new car without being absolutely violated by a car dealer. Especially now.


    • Nahum Z
      Nahum Z

      Pretty much all of this happened to us via Steinborner Holden in Gawler - we later realised how much we got screwed over! They gave us jack-all for our trade-in, and we knew our car was worth more than what they wanted. Sadly these are some of the tough lessons learnt on your first car buying experience. We have much more confidence and knowledge going in for our next purchase.

      about 9 days ago
    • Dan Favata
      Dan Favata

      Outstanding video sir, Thank you very much!!!!!!!!!!!!!!

      about 13 days ago
    • Frank Shelby
      Frank Shelby

      My favorite car dealer quote, "they can't sell you that car for that price, they are lying to you." My favorite part of the car buying experience? Showing up at said dealer with the new car I just bought for the price that he said was a lie, and showing the sales manager the sales receipt, and saying, "I guess YOU are the liar"

      about 16 days ago
    • drutgat2

      Great advice. Thanks very much.

      about 18 days ago
    • florianiscrown

      A 65 yo gentleman took a like new Vectra $26000 to trade for a bigger one. The mongrel dealer took the car gave the old man a Camry $10000 base model with nothing special about it and took another $4000 in cash from the old man. The guy 'wasn't in' on the day I went to the dealership, I would've wrung his neck. Not fan of dealers. :(

      about 18 days ago
    • Paul Cavigliano
      Paul Cavigliano

      The greatest tip of all?
      Know how to do the math.
      Dont go into a dealer thinkin you can buy a $30k car for $300mo.
      DO THE MATH!

      about 20 days ago
    • andreboy1

      Is the "out the door" price the total price of the car with taxes and document fees or just the cost of the car?

      about 23 days ago
    • Kevin Waters
      Kevin Waters

      I wish this guy was my auto broker ! Thanks for some great advice.

      about 24 days ago
    • deathtotaxes

      Really basic stuff, good for a first time buyer but beyond that all pretty obvious. Best tip I can give is Don't fall in love with the car and be prepared to walk out the door if the dealer doesn't meet your price. Visit dealership, look and find what you want then go home and check other dealers for prices and figure out what you want to pay. Then when you go back you have a drop dead out the door price, if they don't meet it walk out the door. If your price was reasonable they will run after you, if you have a crazy low ball price they will let you go.

      about 25 days ago
    • Larry Burns
      Larry Burns

      good stuff John...leave our emotions at home and be ready to be the Iceman...

      about 25 days ago
    • PracticePreferredFrequency Light
      PracticePreferredFrequency Light


      about 26 days ago
    • Jason Troy
      Jason Troy

      spot on buddy . my last car a 2015 vf Calais v8 from a car yard very low klms . I left my card as the dealer said my price was way to low and he had a customer already interested in that same car . Ok I walked away went home and the next day he rang and said the other chap couldn't get finance and if I was still interested I could have it for 5 grand under the sticker price . That's what I offered any way so I got it for 6 grand under the sticker price . today its still the market value as to what I paid . Happy as larry . These sales men should be locked up cheers

      about 28 days ago
    • Savior 1332
      Savior 1332

      This is the kind of stuff they need to teach in schools instead of logarithmic equations!

      about 29 days ago
    • TheRealUnconnected

      The only additional tip i would say would be shopping at the end of month and end of quarter, especially for luxury brands which often have quarterly bonuses or additional quaterly targets, and don't get all worked up over end of financial year the deals are not astoundingly better and the dealers will be flat out so it's likely your sales experience will be a bit shittier than it already will be.

      about 1 month ago
    • Thanuja Ranaweera
      Thanuja Ranaweera

      Oxygen thief

      about 1 month ago
    • Anthony Bermeo
      Anthony Bermeo

      This is Trash. I'll tell you how to get a good price, just go off the online price with the dealer discounts. its that simple. Don't be an ass to your salesman. they are just trying to keep their lights on while this Fool makes money off the ads on this video. A Discount on anything in life is not a right of the customer. You have to be likable. If you were selling an item would you give a discount to a guy if he said "I can get this anywhere"? No, THAN GO GET IT ANYWHERE! Yes Salesman strictly only get payed if they sell but how are you gonna try to hold their paycheck as a Hostage? "I'm not ready to buy I just want you to show me the car spend hours with me give me the bottom line just so I can call the next dealer and have them undercut you for a couple bucks". It's not the 90s or early 2000s anymore and the car industry has changed. Due to Internet pricing every dealership puts their best foot forward from the beginning and if the salesman is kind and goes over the entire car with you than there is nothing wrong with paying a little profit. No one cares about the profit Apple makes. When was the last time you tried to negotiate for your I Phone? I work in car sales and you will walk yourself out of a good deal listening to this guy. customers know what they want so if you wanna spend your time at 5 different dealerships Playing this "Auto experts" game feel free. BTW this guy just made a profit on you watching the video.

      about 1 month ago
    • William Vann
      William Vann In reply to Anthony Bermeo

      This video is assuredly not "trash".

      Why should anyone believe that "on line price" is the lowest price a dealer will sell or is not negotiable?

      Answer, the "on line price" is just a dealer offer. An offer designed to lure a car buyer to the dealership. There is always room to negotiate.

      The fact you "work in car sales" makes anything you say dubious at best. The last person anyone should take advice about buying is a sales person. Any advice a sales person provides will be tainted by the fact they sell for a living.

      The tips provided on this video are very accurate. I do disagree those zero percent finance offers are bogus. If that comes from the manufacturer the zero percent is certainly not bogus. Though it is likely and either/or offer tied to a rebate of some sort. In addition, it is always a wise thing to allow the dealer a chance to arrange financing. Provided the buyer knows the financing he or she can get from their bank or credit union. Just take the better financing, dealer or bank.

      I do like the tip about the invisible third party. That is simply brilliant.

      A car buyer owes nothing to the sales person. That sales person simply has a job which is to sell and to sell at the highest price possible. A car buyer need have no concern as to whether the sales person likes them, has a family, or needs to protect their pay check. A car sales person is never a buyer's friend, adviser or advocate.

      BTW this guy made nothing off of me.

      about 15 days ago
    • John Sheehy
      John Sheehy In reply to Anthony Bermeo

      Spot on dude. Every company has the right to a profit. This video should be titled "how to not buy a car". Could not agree more though well put

      about 1 month ago
    • Daniel Nunez
      Daniel Nunez

      If you really want to beat the dealer, don’t buy a car period. If you buy a car they’ve won. No matter how “great” your price, how “much” you got for your trade, or if you pay cash. A dealership will never sell a vehicle to lose money. Every company is designed to make profit. You don’t go to your job everyday to lose money do you? Neither does the dealer

      about 1 month ago
    • Rebel Withacause
      Rebel Withacause

      I tried asking for prices over the phone but they all say to come in and then we will talk. I get MSRP but I can’t pin them down. What about Carvana? They say they won’t negotiate. I see prices, but I don’t think all of the features are listed. I also keep seeing purchase pending on the ones I am interested in. Are dealerships purchasing these to sell on their lot?

      about 1 month ago
    • you don't get to know my name
      you don't get to know my name In reply to Rebel Withacause

      The problem with shopping price on the phone is that you're not a real customer. No salesman will waste their time, nor the manager theirs, going back and forth over the phone where they can't see you. How do you expect someone who needs to actually sell a car to make money to spend time negotiating over the phone when there are real customers in the building? Grow a sack and go to a dealer. You don't even need to shop around. Pick your local dealer, get a fair price, and remind them that you'll service your car there. That alone will get you a better deal than finding a dealer 50 miles away where they will never see you or profit from your services.

      about 27 days ago
    • Jack Miao
      Jack Miao

      I really want John be my "mate" when I am shopping at those dealer shop.

      about 1 month ago
    • Mintygreen

      Nitrogen in the tires is a way for a dealership to make you pay for something stupid

      about 1 month ago
    • Juan Carlos Meza
      Juan Carlos Meza

      Freaking car I wanted to buy was advertised at 7300, after inspecting the car and all that jazz, the salesman tells me the out the door price is about 10,500. I was like wait a minute wtf just happened, how did the price go up like 3gs for now reason. You guys can guess the rest. Fml these fucking car dealers and their stupid fucking fees. I walked the fuck out, I told the dude, when your ready to waive those bogus fees give me a call.

      about 1 month ago
    • you don't get to know my name
      you don't get to know my name In reply to Juan Carlos Meza

      What fees are you referring to?

      about 27 days ago
    • Greg Smith
      Greg Smith

      I'D always visit the dealership first and wander into the back hallways. They quite often have pictures of the 'Salesman of the month' so you can ask for s/he and know that they will want to keep up their good record and give you a good deal.

      about 1 month ago
    • ty rone
      ty rone

      You will never beat the dealer. They have been in the game way too long. You may not get as screwed as another person if you're lucky. If you currently have a vehicle that works then take your time and let the salesman kiss your butt for awhile and you should drive away with a decent deal. I bought my yukon xl about 9 pm new years eve and the dealer came down 15k from sticker price. At the time that was 20%. The best I could get before that was about 10k. I'm happy with it and that's all that matters.

      about 1 month ago
    • ARies AJ
      ARies AJ

      I wish I watch this video before buying my new civic 😞

      about 1 month ago
    • Josh Dixon
      Josh Dixon

      You sir, are a genius. I just used these car buying strategies to buy new Kia. They tried the double-up two-timing salesman / sales manager trick. My response - "Sorry my wife will kill me if I pay $1 more. It is what it is and I am ready to sign right now." Just as I grabbed my bag to get up and leave, the hand came out "OK Deal". It was amazing how easy it was for them to agree once I was ready to "tools down" and walk out the door. Contract signed, then along comes the Ming Mole.. You couldn't have scripted it.. Oh wait, you did. $11,322 saved. On a Kia. Because of you.

      about 1 month ago
    • Terryblount

      I thought I was a good negotiator. I had been a salesman much of my life and heard it all... but the last 2 vehicles that I bought from dealers both found ways to extract $400 MORE from my account. So here's what I'm watching out for....
      First dealer paid my state taxes... well not actually.... they paid taxes on the price I paid for the truck... BUT they wrote up the receipt saying I paid 10k MORE and gave me a rebate. My state dmv made me pay taxes on the 10k... I got "BENT OVER" for $400 more dollars to get my tag.

      The next dealer made a good deal but the "finance" department said that I had to pay $400 in additional insurance because of a low down payment and depreciation. I later found out that it was BS and went back to complain. They said it couldn't be changed but out of their generosity they would give me 4 oil changes. I went back and got one but I had to wait over 2 hours. I never wanted to waste that much time for the other 3.

      Buyer beware.

      The tip about "wife's allowance" is the WORSE thing I ever wanted to hear when I was selling.

      about 1 month ago
    • Kenneth Iman
      Kenneth Iman

      Here in America I buy via the Internet. I email them with what I want and ask their out the door price. There was $3000 difference in the same Corolla.

      about 1 month ago
    • John Cornellier
      John Cornellier

      Wait, did he say "dealers would be big fat chrome glass cones of silence"?

      about 1 month ago
    • Dominic Bowers
      Dominic Bowers

      As a car Salesmen I can guarantee we don’t rip people off, at least my dealership doesn’t. This isn’t the 1970’s anymore people

      about 1 month ago
    • you don't get to know my name
      you don't get to know my name In reply to Dominic Bowers

      @AutoExpert TV you know who is ripping off the consumer? You, by trying to make ad revenue by offering "advice". Stop trying to make a profit, because ad revenue is your way of scamming the viewer.

      about 27 days ago
    • Dominic Bowers
      Dominic Bowers In reply to Dominic Bowers

      AutoExpert TV I appreciate you taking the time to reply to me but man you have it wrong. Maybe it’s still a corrupt business from where you are but here, honesty is key

      about 1 month ago
      JONATHAN MILLER In reply to Dominic Bowers

      Exactly. People have way more opportunity to be educated. I don't rip anyone off and take offense to the BS coming out of his mouth.

      about 1 month ago
    • AutoExpert TV
      AutoExpert TV In reply to Dominic Bowers

      Yeah - you do.

      about 1 month ago
    • Tonia Cuebas-Grant
      Tonia Cuebas-Grant

      Why is 0% financing not good?

      about 2 months ago