2019 JEEP CHEROKEE FIRST LOOK: STILL ON COMEBACK TRAIL

The Jeep name can be a license to print money, and the Cherokee midsize SUV is in the largest SUV segment that shows no signs of sales slowing anytime soon. But FCA still has some work to do, which is why the 2019 Jeep Cherokee—which makes its debut at the 2018 Detroit auto show—gets a major update.

The Cherokee debuted in 2013, replacing the Jeep Liberty that had only 3.5 percent market share. The renamed Cherokee had work to do it if Jeep wanted to regain its position in the segment. The SUV underwent a dramatic design change and was rewarded with a tripling of its market share.

There is still more catching up to do. U.S. Cherokee sales of almost 170,000 last year were down 15 percent from 2016, so it falls to the refreshed 2019 model making its world debut at the 2018 North American International Auto Show to rebuild demand. Built at the Belvidere, Illinois assembly plant, the 2019 Cherokee goes on sale this quarter.

Source:
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