The Datsun 510 is one of the most important Nissans ever, opening the door for the brand to the US and making Americans fall in love with Japanese cars. But it wasn’t an overnight success. Before the Datsun 510, was the Datsun 310 and before that, the Datsun 210. It’s a story of trial and error then finally, triumph.

Oh, there’s some racing in there too!

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Photo Cred:
Former owner 510: ig @rawloo
Photohrapher: ig @bojanglesdavid

Donut Media is at the center of digital media for the next generation of automotive and motorsports enthusiasts. We are drivers, drifters, and car enthusiasts who love to tell stories.


    • Your Reverence
      Your Reverence

      Datsun GUYS I HAVE DATSUN HERE! see nobody cares. -Dennis Nedry R.I.P

      about 19 hours ago
    • Ken Riccio poems
      Ken Riccio poems

      Ken Riccio poems

      my grandfather started ricks auto sales in 1932 in jersey city new jersey then became ricks Datsun in 1963, I remember when Mr. Katayama came into my grandfathers used car lot and said through an interpreter that he had with him, would you like to sell Datsun cars and trucks it was 1962 and I was 10 years old. My grandfather drove the car around the block and we were then a Datsun dealer, we were the second oldest Datsun dealer in the united states, my father did not want the car as he said to my grandfather nobody is going to buy a jerkoff Datsun we just got out of the war with those fucking Japs when my grandfather turned around to my stupid ass father and said Antony you don't know what you are talking about someday this little Datsun car will be the number one seller in the world! my grandfather took my father as a partner in 1954 as he gave him half the company for nothing, then when my grandfather passed away in 1983 my father did not even put a headstone on his fathers grave because my father wanted the rest of the company for nothing, my grandfather knew my father was a thief and a rat and left him nothing, then my father began robbing more money from the company consisting of millions of dollars.. when my grandfathers youngest son David found out in 1992 he sued my jerkoff father and my father was forced to sell the company to our competitor for peanuts because he was going to jail for embezzlement of a corporation. misappropriation of company funds, today the Riccio family has nothing after 60 years in business because my father is a scumbag liar and a thief who fucked his entire family!! a Nissan dealership today is worth 12 million dollars.

      about 10 days ago
    • Poore Choices
      Poore Choices


      about 19 days ago
    • Duke of Haphazard
      Duke of Haphazard

      My grandma had one in the 80s! Used to go to school in it everyday.

      about 22 days ago
    • Ed Hernandez
      Ed Hernandez

      85 Datsun 720 4x4

      about 24 days ago
    • Mrudul Gaikwad
      Mrudul Gaikwad

      Datsun 510 looks like Nissan 2000 GT-X or the C10 (Hakosuko)

      about 28 days ago
    • Massive-Headwound Harry
      Massive-Headwound Harry

      Mr. K if you're nasty...ha!

      about 1 month ago
    • Michael Gonzalez
      Michael Gonzalez

      My first two cars were 510's...
      But real talk, if donut media made a video of all the clips of James yelling "lightning" I would watch that shit...

      about 1 month ago
    • chickenlajumpy

      Why dont we put a type r in the background of a video about a nissan... 🤣🤣🤣

      about 2 months ago
    • Benjamin Thomas
      Benjamin Thomas

      Up to speed on datsun 240z sc30 please 🙏🏾

      about 2 months ago
    • Sir Podgy
      Sir Podgy

      I always thought it looked like a Lada

      about 2 months ago
    • Cylus Trejo
      Cylus Trejo

      Do the Datsun 620

      about 2 months ago
    • Ryne Agheilim
      Ryne Agheilim

      Jitsuyo - *DAT Auto*

      about 2 months ago
    • Igor Andrusyshyn
      Igor Andrusyshyn

      Am I the only one who was disturbed by the Honda on the background?
      I simply couldn't concentrate on the video cos of Honda :)

      about 2 months ago
    • Samuraisahsah

      Hi James! (My name is Austin)

      about 2 months ago
    • andres navas
      andres navas

      I could sound dumb saying it because you might of all ready done one can you make a up to speed on the 240-280z

      about 2 months ago
    • Jamin Walton
      Jamin Walton

      Am I the only one who feels like this was half an episode? No hate , love the work as always but something seemed off...

      about 2 months ago
    • Joseph Huynh
      Joseph Huynh

      Best small car ever

      about 2 months ago
    • enderfortress 1
      enderfortress 1

      Plz do Suzuki cappuccino!!!!!

      about 2 months ago
    • Kenneth Carnie
      Kenneth Carnie

      Donut Media
      Boi-talk needs to drop a banger asap. Remix pop up and down headlights.. Slow jam.

      about 2 months ago
    • Jose Ramirez
      Jose Ramirez

      What about a Nissan Sentra SR
      Load a video about it.

      about 2 months ago
    • Ronnie P
      Ronnie P

      Now to pay homage to the 2nd Generation 510!!

      😮Ohhhh wait you didn't know they reproduced them from '78-'82 with a 2liter engine making 92 horses and 108-lb torque
      My very first car was a pristine condition 1980 Datsun 510 coupe which I purchased from a very kind and well off gentleman for $1 in the late 90's.

      It taught me to drive a manual transmission and I've typically only purchased manuals since

      about 2 months ago
    • Inevitable Crafts Lab
      Inevitable Crafts Lab

      stop shouting at me, doesn't make anything better

      about 2 months ago
    • xIFez

      this guy is a youtube treasure lol

      about 2 months ago
    • DelinquentDJ

      Who the hell edited the audio sync? James' dad??

      about 2 months ago
    • Manny Padilla
      Manny Padilla

      It's a bit disappointing that you didn't mention all of the racing success that John Morton had in the 510.

      about 3 months ago
    • Chouun Shiryu
      Chouun Shiryu In reply to Manny Padilla

      He and Paul Newman were legends in the 510 and 240Z , but how would they react if they race in first and second gen GTRs ?

      about 11 days ago
    • evan carlson
      evan carlson

      Lowriding up to speed!!!

      about 3 months ago
    • Louis Randolph
      Louis Randolph

      Found out my grandparents had a 510 wagon in the 70’s and I’m so mad they sold it 😂😂

      about 3 months ago
    • Fata Gyges
      Fata Gyges

      My sides went orbital with MJF joke. Ignore the pansies

      about 3 months ago
    • Completely_ Vague_
      Completely_ Vague_

      Hi James

      about 4 months ago