Saturn was GM’s chance to change the game, but only lasted 20 years. Why did it fail?

GM needed small cars in their lineup, but was hesitant to build them under their already existing brands. So they started Saturn, and gave them free reign to design an entirely new car. But somewhere along the way, they failed.

WheelHouse answers all the questions about the automotive world you never thought to ask. Nolan Sykes looks at the history, sociology and psychology behind the cars you love, and the features you might overlook.

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Comments

    • Hikari 8
      Hikari 8

      The only real Saturns are the S-Series. Great little cars. And the SC coupe looks sooooo cool!

      about 2 days ago
    • TheFatRat
      TheFatRat

      Does anyone know what the background song is called that they use at the start?

      about 2 days ago
    • 413Dimitri
      413Dimitri

      My first car was a Gold l200 with black interior odometer broke at 697,948 miles no joke...

      about 3 days ago
    • Thomas&FriendsandCaillouFTW LittleBillFTL
      Thomas&FriendsandCaillouFTW LittleBillFTL

      one like=one hope for Saturn(and also Pontiac, Oldsmobile, and Hummer)to come back
      dislike if you have no respect

      about 5 days ago
    • gucci mane
      gucci mane

      I understand Saturn, but why Pontiac?

      about 6 days ago
    • Michael Cuellar
      Michael Cuellar

      Why am I watching this for the 10th time

      about 7 days ago
    • Sebastian Morrison
      Sebastian Morrison

      You guys should do an episode on the Saturn ion 3 and the Saturn ion redline

      about 7 days ago
    • Sebastian Morrison
      Sebastian Morrison In reply to Sebastian Morrison

      Also the Saturn ion redline rally concept.. and if you find out where it is let me know lol

      about 7 days ago
    • pitt fitter
      pitt fitter

      just bought a 2001 lw300 w/129000 miles, 3.0 liter V6 only 600 bucks keeping my fingers crossed

      about 7 days ago
    • Raphaël Vallée
      Raphaël Vallée

      In other words GM really suck #fuckyouGM

      about 9 days ago
    • Santiago Combest
      Santiago Combest

      Awww did i mention that she is Michael Jackson "BAD"

      about 9 days ago
    • Santiago Combest
      Santiago Combest

      I have a ioni got it for 700 cash from. A tow yard.with 150000 an she runs like a snitch at a gansta party!!!!! Im at18000 ish but the ac is colder than a polor bears toe nails an as i can say with pride drivng an Américain built car that has no rust an the paint on this car.....an as a man would say...........forget about!!!!!÷

      about 9 days ago
    • Walter Weddle
      Walter Weddle

      I like Saturn. I have owned a 98 SL2 for years. Paint still shines. New tires, front and rear brakes. New plugs. Tie rods, serpentine belt and starter. Has a lot of miles but interstate commute driving. I decided to give it away as long as the person uses it, and not just take it to sell. I have another 02 Saturn SL2. I will always like Saturn cars. They drive great and they don't use much gas. I think GM made a huge mistake dropping Saturn.

      about 10 days ago
    • Ken Shaw
      Ken Shaw

      Who owns Saturn Hummer in Pontiac

      about 10 days ago
    • Send Nukes
      Send Nukes

      I wish I could’ve gone back to when I was a toddler so I could see the Saturn Vue that my parents had to get rid of when Saturn went kaput

      about 12 days ago
    • Pankaj Sital
      Pankaj Sital

      Hey Nolan, can you do a video on Geo?

      about 12 days ago
    • DIRTDIVER882
      DIRTDIVER882

      I dont own a saturn BUT have found myself in multiple GM vehicles over the last 10 years or so. Currently am the proud owner of an 01 yukon xl slt which gets an AMAZING 10-13 mpg's #murika 😁.
      But i see them lil ls300 or whatever those little saturns are fkn flying around on the highways here in md. Idk if they really are fast or if they're mods but ive been cruising @ 75-80 & had them little rc cars blow by like i was sitting still.

      about 14 days ago
    • Jarrett Perkins
      Jarrett Perkins

      ion redline here. 10 years in and 190k miles. Small pulley, big injectors, and a lot or fun for the money.

      about 15 days ago
    • hardyman
      hardyman

      He didn't mention the Saturn aura

      about 15 days ago
    • Matt B
      Matt B

      Sega Saturn

      about 15 days ago
    • mungo likes candy
      mungo likes candy

      unusual for GM to start their own innovative car company to screw up, not their usual buy a good company and screw it up approach
      making them rebadge GM's own shitty products is still the same though

      about 15 days ago
    • Jakeria 64
      Jakeria 64

      My mom had a 2005 Saturn Vue up until 2015. It was really cool and I liked it a lot. So now every time I see a Saturn Vue I feel some sort of childhood nostalgia.

      about 15 days ago
    • mrjsanchez1
      mrjsanchez1

      Great job I loved my first generation Saturn SL1 the dealerships were great and took care of their customers, total shame what happened to this brand!

      about 16 days ago
    • David Jackson
      David Jackson

      Interesting video. Watching you in Ireland

      about 16 days ago
    • Brown Gamer
      Brown Gamer

      Saturn: s series


      Mercedes: I am gonna get a lawyer nigga who the fuck u think u is.

      about 18 days ago
    • Phillip White
      Phillip White

      News flash, we didn't land on the moon. look into it

      about 20 days ago
    • Noah Jones
      Noah Jones

      My mom owned an SL wagon I believe

      about 21 day ago
    • Gary Wilson
      Gary Wilson

      In the 70's - the OIL CRISIS WAS A : F-----KING LIE...A FRAUD...A HOAX ..... created by the Fascist Govt (Fascism: marriage of Corporations and Government. - Mussolini) of the USA and Oil Corporations. #2 : Saturn Rocket Engineers worked on the invention of Saturn Cars. #3 I have a fleet of Saturns (1996 - 1997) and have never owned such fantastic cars (this comes from a family that drives 100 miles per day round trip to work). #4 NO NEW SALES ..... Because IF YOU TOOK GOOD CARE OF YOUR CAR....IT LASTED FOREVER. By the time my first Saturn (1996 SL2) had 210,000 miles, I had a whopping total of $1200 in repairs in the car.

      about 22 days ago
    • DasRenegade
      DasRenegade

      Its sad because we need a car brand like saturn today now that ford and Chevy have decided to pull out of the compact and mid sized car market

      about 23 days ago
    • StonedCollieGaming
      StonedCollieGaming

      i used to hate these cars, but now i have owned 5 and have been racing and beating on them for years. i love these little cares and i cried the day they sold and went under :( my hubbys coupe has 430K on it with no rebuilds. we still autox it haha. screw hondas. saturns have torque :D

      about 23 days ago
    • yeahitskimmel
      yeahitskimmel

      No mention for the Saturn Aura?

      about 23 days ago