In this video I explain exactly how car dealerships rip you off. A lot of car dealerships implement the four square method, which is just a simple way to make you think that you're getting a deal.

Car dealerships are a very sophisticated network of stores that know how to separate you from your money. Not all dealerships rip you off, but the ones that use the four square method do.

Don't get ripped off on your next car purchase and watch this video until the end.

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My mission is to provide my viewers with actionable content that enables them to create financial wealth. My videos are a reflection of my real-world experience as a real estate investor, stock market investor, student of finance, and entrepreneur.

This channel allows me to share my passion for personal finance, stock market investing, real estate investing, and entrepreneurship. I produce content that I would want to watch, and because of that, I give 100% effort in every video that I make. I also believe in complete transparency and open communication with my audience.

DISCLAIMER: I am not a financial adviser. These videos are for educational purposes only. Investing of any kind involves risk. While it is possible to minimize risk, your investments are solely your responsibility. It is imperative that you conduct your own research. I am merely sharing my opinion with no guarantee of gains or losses on investments.


    • Andrew Douglas
      Andrew Douglas

      Hey Marko, 375 β€”> 389.....The β€œ14.00 Close” πŸ˜‚

      about 28 minutes ago
    • londonguy73

      You guys actually do 84 month deals??? No wonder you think it's a rip off!

      about 39 minutes ago
    • Ken Fergus
      Ken Fergus

      In Huntington,WV- Ashland,ky,south point,oh...Stealership

      about 6 hours ago
    • Michael Ross
      Michael Ross

      This is very old school and not how many dealers work today.

      about 9 hours ago
    • Sam Coleman
      Sam Coleman

      & then they change the mileage without your permission, then you sign because he says oh its a typing error dont worry about that it will be wiped anyway - then they dont remember and charge you for it anyway be carefull that adds up !!

      about 9 hours ago
    • Luis Rios
      Luis Rios

      You never mention the interest rate ?

      about 15 hours ago
    • G Alan
      G Alan

      shame on these car dealers for trying to make a profit !!

      about 20 hours ago

      i think you need a newmarker lol

      about 22 hours ago
    • Phil Hewitt
      Phil Hewitt

      Marco, top man.

      about 1 day ago
    • Marko - WhiteBoard Finance
      Marko - WhiteBoard Finance In reply to Phil Hewitt

      Thanks Phil

      about 1 day ago
    • jvolstad

      Financing? If I don't have the cash, I don't buy the vehicle.

      about 1 day ago
    • Marko - WhiteBoard Finance
      Marko - WhiteBoard Finance In reply to jvolstad


      about 1 day ago
    • Ebrahim Johnson
      Ebrahim Johnson

      Very valuable

      about 1 day ago
    • Marko - WhiteBoard Finance
      Marko - WhiteBoard Finance In reply to Ebrahim Johnson

      Thank you!

      about 1 day ago
    • Ebrahim Johnson
      Ebrahim Johnson

      Great Video

      about 1 day ago
    • jose barrera
      jose barrera

      That’s the tip of the iceberg. You didn’t mention the interest rate or APR, another way to ripping off your behinds.

      about 1 day ago
    • Andy Valencia
      Andy Valencia

      Hey peeps I need advice.
      Can i try to come in to a dealership trying to pay with this 4 square system if I am a first time buyer credit history is fairly new? In trying to get into an 2016 ATS (Cadillac) priced at 13k 45k miles with 1k downpayment. Right now with ally they got me a 9.9% APR 335/m for 75month. period

      about 1 day ago
    • Javier Flores
      Javier Flores

      If you need to finance a vehicle for 84 months, then buy a less expensive vehicle because you can't afford it.

      Additionally, with a finance degree why didn't you just gain some sales experience to move into F&I? That's 6 figures easily and you'd be utilizing you degree somewhat. Just wondering. Happy selling!

      about 1 day ago
    • Marko - WhiteBoard Finance
      Marko - WhiteBoard Finance In reply to Javier Flores

      Terrible hours, unhealthy lifestyle. Everyone i know in F&I wasn't healthy

      about 1 day ago
    • Will Douglas
      Will Douglas

      great info Marko. I hate dealerships, so thanks!

      about 1 day ago
    • Marko - WhiteBoard Finance
      Marko - WhiteBoard Finance In reply to Will Douglas

      My pleasure Will thanks for watching

      about 1 day ago
    • Michael Hill
      Michael Hill


      about 1 day ago
    • Marko - WhiteBoard Finance
      Marko - WhiteBoard Finance In reply to Michael Hill


      about 1 day ago
    • Jorge Perez
      Jorge Perez

      You know what's funny, I've been looking online to buy a used vehicle and when I contact dealers they say they can't lower the onljne price of the vehicle. They tell me right off the bat that they offer best price so there is no negotiating. I looked up the vehicle on Kelly blue book and the car is priced higher in the dealer than what Kelley bluebook is asking. They are a rip off. Then they have those rediculous document fees they charge like 500 dollars.

      about 1 day ago
    • Adam Weaver
      Adam Weaver

      One thing you left out is to ALWAYS play one dealer against another if you can. If you live in a larger metro area and have two Chevy, Ford, Toyota, whatever dealers within 35 miles of each other, make them fight for your deal. You'd be amazed at how much some dealers will discount a deal, especially at the end of the month, just to beat their competition. Also, always ask the sales person how long they've been at that particular dealer. You won't find many that have been there very long. They have a very high turnover and if you think you're going to build a relationship with someone, you're likely to go back 6 months after you bought the car for some service issue and find there isn't a single person you know there anymore.

      about 1 day ago
    • rgrndu

      What about the 0% interest rates they sometimes offer? Still a ripoff?

      about 2 days ago
    • Marko - WhiteBoard Finance
      Marko - WhiteBoard Finance In reply to rgrndu

      Take it and invest the cash you would've used to buy it

      about 1 day ago
    • Scott Bishop
      Scott Bishop

      Dude, I sold cars for like 4 months. I hated it. But this video is spot on. That’s basically exactly what they taught us. I’m so glad I know all this now though, for when I go to buy a car.

      about 2 days ago
    • James-M.
      James-M. In reply to Scott Bishop


      about 1 day ago
    • palliard

      My gf worked at the training facility for car salesman. She helped write the training and presentation. Don't EVER GET A WARRANTY. If it was a good deal for you, they wouldn't sell it! It's designed to be a rip off. It's designed to work the entire time the warranty covers. Maybe it helps sometime, but it's statistically more likely that it won't, and the money you save in YOUR lifetime on not getting warranties is far more likely to save you money. They tell them over and over,"push the warranties, push the warranties" because they make a killing.

      about 2 days ago
    • SilvrDragon52

      How does one negotiate on the price of a car, especially with an MSRP that can only be marked up so much? What points could I make?

      about 2 days ago
    • MrZoSo

      Some accurate statements. Some not. What's funny is... you have a young guy here using old school tactics while insulting modern day car buyers as if the world hasn't changed and it's still 1985.
      SHHHH, Dun tell them about your trade!! Wow, great advice!...Welcome to AOL article from 1998-- I was a car salesman "secrets" to car buying 101--... lol Really?
      Still rockin that Ziggler style tactic?

      If people can get on youtube to watch your video, do you think they are capable of using google to get a fair value of the trade? Yes, silent devalue is accurate, and still goes on today.
      Guess what? Your trade in is like everything else in this world that is bought and sold. It has a market. Very easy to find that info out, and borderline retarded to "hide it"

      You point out the dealer using the "Down payment" as some kind of negotiating tool from the seller. NOT....The down payment is on the buyer....It's not an ACT....It's not a means to negotiate, it's math. MATH PEOPLE.

      If you want to be 300 a month, pick up your calculator and do the math. Not that complicated is it? You have to pay tax and DMV, and also most likely a dealer DOC fee. Anything else is an option presented to you. Far as bringing your own financing. Good advice, but don't let that stop you from using it for an EVEN BETTER deal for you!

      Yes, get a rate outside on your own....However....USE the dealer to try and BEAT that rate....Why? Because it saves you money, and the dealer does have many more banks to compete for your business! If they match and you are happy with the deal you are offered, give them the financing. They make a flat from the bank and give up the rate for your benefit. Stop with the "ripoff" crap and take responsibility and do your research.

      about 2 days ago
    • David David
      David David

      This is why i always pay in cash! I bought my F150 with 80% down payment to get 2000k factory discount they paid off with first paiment

      about 2 days ago
    • Anubis_X64

      I am an idiot. took a god awful loan on car cause dealer made me feel like i couldn't get a loan anywhere. My credit was 660 at time. Not the best but they told me every bank said no except 1. Exeter finance. No idea the nightmare I got myself into. Payment and insurance cleaned me out. I had $3000 in savings and now nothing. i even feel behind then caught up fall behind again. I am surrendering the car cause I just can't do it. Never again. I am sticking to used until I have enough to buy a new car outright.

      about 2 days ago
    • Marko - WhiteBoard Finance
      Marko - WhiteBoard Finance In reply to Anubis_X64

      You live and you learn!

      about 1 day ago
    • John Mudd
      John Mudd

      A hand written 4 square will land you on the street without a sales license any more.Β  That's a fact.

      about 2 days ago
    • WHY? JUST WHY???
      WHY? JUST WHY???

      damn. I'm an idiot.

      about 2 days ago
    • Marko - WhiteBoard Finance
      Marko - WhiteBoard Finance In reply to WHY? JUST WHY???

      you live and you learn

      about 1 day ago
    • Deepa Malavalli
      Deepa Malavalli

      Thanks for sharing. Your presentiment is great. Yes, I agree that they rip you off.Especially as a woman if you try to buy a car some car dealers think you may know nothing bout cars and may rip you off even more.

      about 2 days ago

      It's really frustrating watching videos like these where the guy doesn't have a clue what he's talking about. You gave out so much poor & inaccurate information. It's people like you that give car salesmen a bad name.

      about 2 days ago
    • Marko - WhiteBoard Finance
      Marko - WhiteBoard Finance In reply to IIVIIRRIIVII

      Everything I described happened on a daily basis where I worked. Everything I said is 100% accurate. Thanks for watching :)

      about 2 days ago